THE SCIENCE OF GOULD
Better nutrition begins with a deeper understanding.
Mitochondrial Complete™. A considered formula, designed around the connected world inside your cells.
Explore the science
A closer look. A more complete perspective.WHY MITOCHONDRIA MATTER
Your cells are constantly working. So are your mitochondria.
Mitochondria help turn nutrients into energy cells can use. Their role extends to cellular signaling, maintenance and adaptation.
These dynamic structures continually respond to changing demands. A healthy mitochondrial population depends on how well its parts work, communicate and renew.
Energy
Turning nutrients into usable cellular energy.
Maintenance
Managing the quality of mitochondrial components.
Renewal
Removing damaged components and building new capacity.
Adaptation
Responding to changes in energy demand.
INSIDE THE CELL
Small structures. Essential work.
The inner mitochondrial membrane provides the setting for much of the process that produces ATP, a molecule cells use to transfer energy. Its folded architecture creates room for this essential work.
Energy production is one part of a much larger story.
A CONNECTED SYSTEM
Cellular health goes beyond a single pathway.
NAD+ is part of cellular energy metabolism. Energy sensors and signaling proteins help coordinate how cells respond to changing conditions.
Understanding this network means looking at the relationships between energy availability, mitochondrial maintenance and adaptation.
01 / CELLULAR BIOLOGY
NAD+
A coenzyme involved in energy metabolism and NAD-dependent cellular reactions.
02 / CELLULAR BIOLOGY
AMPK
An energy sensor that helps coordinate cellular responses when energy availability changes.
03 / CELLULAR BIOLOGY
SIRT1 + PGC-1α
Signaling and gene-regulatory partners involved in mitochondrial metabolism and biogenesis.
THE BIGGER PICTURE
Biology is a network, not a switch.
MITOCHONDRIAL QUALITY CONTROL
Repair. Remove. Renew.
Mitochondria are continually remodeled. These complementary processes help maintain a functioning population as cellular needs change.
01
Fusion
Mitochondria join and exchange components within their networks.
02
Fission
Mitochondria divide, helping organize the network and separate damaged regions.
03
Mitophagy
Cellular recycling pathways remove damaged or dysfunctional mitochondria.
04
Biogenesis
Cells produce new mitochondrial components and expand mitochondrial capacity.
HEALTHY TURNOVER
The goal is a healthy population that can continually adapt and renew.
THE GOULD APPROACH
Formulate for the system. Not the trend.
Our approach brings together nutrients and compounds with different roles in cellular nutrition. Ingredient selection starts with understanding the biology, then considering the form, amount and place of each ingredient in the daily formula.
Start with the foundation.
Consider the nutrients and compounds involved in cellular metabolism.
Think in pathways.
Look at how biological processes connect and influence one another.
Build for real life.
Bring the formula into a straightforward, consistent daily routine.
INSIDE THE FORMULA
Selected with the system in mind.
Mitochondrial Complete™ combines NMN and nicotinamide riboside with resveratrol, quercetin, PQQ, TMG, magnesium and taurine.
NAD+ PRECURSOR
NMN
Nicotinamide mononucleotide is a compound the body can use in the production of NAD+.
NAD+ PRECURSOR
NR
Nicotinamide riboside is a form of vitamin B3 that participates in pathways used to produce NAD+.
POLYPHENOL
Resveratrol
A plant compound found in foods such as grapes, studied for its roles in cellular signaling.
FLAVONOID
Quercetin
A plant compound found in foods including apples and onions, studied for its biological activity.
A MORE CONSIDERED STANDARD
Clear ingredients. Thoughtful context.
No label fluff.
See the ingredients and their amounts on the product page. A clear formula should make it easier to understand what is in your daily serving.
Research in context.
Ingredient research is not a clinical trial of a finished formula. Results depend on the form, dose, duration and people studied. Changes in NAD+ biomarkers alone do not establish longer life or a guaranteed change in how you feel.
A routine with perspective.
Nutrition is one part of caring for your health, alongside movement, sleep and everyday habits. Discuss supplement use with your healthcare professional when you take medication or have a medical condition.
KEEP EXPLORING
Science worth understanding.
Research & further reading
What about creatine?
Creatine supports the rapid recycling of ATP during short bursts of intense activity. Advanced Creatine + Collagen™ provides 5g of creatine monohydrate per serving.
Read the NIH ingredient overview ↗Where does collagen fit?
Collagen is a structural protein in connective tissues. Advanced Creatine + Collagen™ provides 10g of protein from bovine collagen per serving, alongside creatine and complementary nutrients.
FROM UNDERSTANDING TO EVERYDAY